The time is over now when you would need a bundle of people to play the game of movie guessing, with Perfetti’s amazing innovative step to introduce Dumb-Charades as Gumcharades on web and mobile.
Where the game veterans like Kaddu Paaji, Ruk-Ruk Khan, Aiyyapa and Munna are fighting every moment to get their answers right, you also have a chance to join them in this race to top. It’s not only about who is right the most number of times, but also the fastest. So make your brain go bananas and let your clock do the tick-tock, get ready to win.
The Center fresh Gumcharades needs just you and your mobile phone, and you can turn into a Sherlock Holmes of movie code cracking. Centre fresh chose RockeTalk as its platform for mobile game play, and the fun has begun. This game is amazingly fun as well as easy to play. All you need to do is just log in to your RockeTalk account, or sign up, and just go to the game center placed inside the app. There is a choice for three playmates to play with, and you can play with any to begin with and end with all. The playmate would enact the movie for you and you have to guess and enter your response.
The game flow keeps on going like this till you need a help, for that there are clues enacted by the playmates themselves. Once you have answered all the questions for a single playmate you can go to the Scores Page called ‘Leaderboard’, where you will see your total score, score as per individual playmate and also the total scores of the leaders of this game.
Even though the entertainment in this game is an incentive for playing, still Perfetti has kept many exciting prizes for top scorers and leaders of the game.
If you have the wit and are really a movie buff, Gumcharades is one thing that you shouldn’t miss.
In what mood did you wake up today? Happy? Chirpy? Pumped-up? Maybe Angry? Hung-over? Everybody wakes up with a different mood every day, and that is what we played around for the Nescafe Moodies campaign, it was designed around the idea of morning moods, as Nescafe being a coffee brand focuses on Kick Start your morning, the concept developed by our creative think tank Arvind Joshi was to present various moods a person wakes up with.
In this buzz around moods, every user who logged in from 6am-11am got an inbox drop encouraging them to choose their morning mood for the day. The moods were pre-designed and the same were provided to the user, to choose one from the option they were given.
The mood selected got updated as the user’s status and also went in the updates time-line of his friend. The same went on like a chain reaction, as being enthused by a friend’s update, more and more users tend to use Nescafe Moodies to reflect their mood.
We the team of RockeTalk are proud as well as pleased to put this in the picture that the ‘Nescafe Moodies’ Campaign won the Gold Awards in the best use of messaging category at the MMA Smarties APAC Awards, and we do thank Maxus India for showing the faith in us to perform and deliver the best and giving us the chance to perform branding for Nescafe on our platform. The category ‘Best use of Messaging’ recognizes the innovative uses conceptualized and developed upon the very simple tool of messaging.
The same campaign also won the Bronze Smarties for the category Relationship Building/CRM at MMA Smarties India.
Another campaign for Idea, “Hello, Honey Bunny”, also has received huge amount of recognition and appreciation. The campaign was designed over the idea of Profile Ring Back Tone (PRBT), the jingle ‘Hello, honey bunny’ was offered to users through inbox message to set it as their PRBT. Whenever anyone would visit the user’s profile, the track would start playing. In this way, the brand jingle got a mass reach, and users were humming it in their mind, or openly, which helped a lot in leaving a mark of brand on them.
This campaign won Silver Smarties at MMA APAC for the category, In App Advertising – gaming, and a Gold Smarties at MMA Awards India for the same category.
This was not the first time that RockeTalk has come up with an innovative idea for branding, it has been the premium platform for mobile advertising and branding in India. Our Marketing Leader Sameer Agarwal, CMO RockeTalk, with his great ideas and marketing strategies has always been able to present RockeTalk as “THE” leading mobile marketing tool.
MMA, Mobile Marketing Association, holds MMA Smarties awards for the best performing and outshining campaigns on Mobile Media. It is one of the most prestigious awards of the Industry, and only after closely analyzing the campaigns all over the world they decide the nominations and so honor the best with the award.
MMA this year has various award ceremonies, three of which have already been held, in China, Singapore and New Delhi, the last one to be held is in New York. MMA is a well established and globally recognized association which honors both regional as well as global performers.
The most recent awards held in Singapore the ‘MMA Smarties APAC’ judged the talent, innovation and creation put into the mobile marketing by various teams of marketers and brands and the deserving campaigns were recognized and gratified with the great expression of Smarties awards.
At last, the team is deeply honored, pleased and wants to thank MMA with heartfelt joy.
Every brand wants a wide outreach program when they are looking for marketing and advertisement. Promotions are not an easy task, but what if you can give out your product in your customer’s hand, while they are on the move. Confused? Well we are talking about mobile media marketing. Mobile media is a fast growing element of marketing and still continues to prosper. Over the period, the engagement on mobile has increased widely and why wouldn’t it? It is the most convenient and fun device at hand today.
People may counter this with tablets and iPad, well, by a mobile device we do mean anything and everything you can carry easily and use on the move. Forming a marketing strategy in which you cover a mobile marketing plan is always a smart move.
With help of mobile media you can actually give your product in public’s hands, the reach becomes easy, a mobile marketing plan includes promotions through apps, ad campaigns.
There have been many successful such campaigns like Nokia Mobile Antakshari, Mentos Batti Jalao, YouTube PRBT, Samsung Incredible Art and Alpenliebe @ Chocó Éclair Zone and many more. Brands have really found mobile as a great property for brand awareness and specially launching products.
The Nokia Antakshari Campaign was a launch promotion program for Nokia Asha, one of the most successful smart feature phones, the response was splendid, outreach program was successful and the results were beyond marks.
Similarly there have many such campaigns and have successfully left their mark on user’s mind, the thing that every brand looks for in a marketing campaign. It is very important to make a campaign influential and with a wide approach, a campaign which can easily reach the maximum number of people in the most cost effective way.
Another great advantage about a mobile campaign is that it most cost effective, viable and feasible of all other Medias possible.
Mobile phones with widening user base and increasing number in sales, continue make it a better tool for marketing, and might end up as the centre point and an essential for promotions.